Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer audience signals without manual setup. Driving the news. Google will…
Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit assets” panel — no YouTube channel or Shared Library required. Driving the news. The feature, spotted in the Google Ads…
OpenAI announced a visual upgrade to ChatGPT, adding more images from the web for answers about people, places, products, and other common topics. How it works. The update takes ChatGPT from simple answers to a more search-like experience: Images will…
Gary Illyes, an analyst with the Google Search team, posted his reaction to a Microsoft Bing article written by Fabrice Canel and Krishna Madhavan of Microsoft, about how AI Search is changing how conversions are measured. Coevolve. Gary Illyes wrote on LinkedIn,…
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie Consent appeared first on Search Engine Journal.
Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past. Organic search promises compounding visibility, while paid search delivers immediate control. Most teams ultimately favor one over…
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on…
Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name] and what do they do?” Two out of three got it wrong. Wrong services. Outdated office locations. One even suggested…
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results. The post The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI appeared first on Search Engine Journal.
Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and automation into a single campaign type. (Disclosure: I work as Microsoft’s product liaison.) While…