Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for recommendations, scrolling through…
Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel relevant and personal, whether that’s confirming a delivery, getting a reminder about an appointment, or receiving an offer they actually…
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel. The post How AI is Helping Brands Convert More Customers [Webinar] appeared first on Search Engine Journal.
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson. That’s…
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This will allow CPG advertisers to use Instacart’s first-party retail data to target audiences, measure conversions, and drive shoppable experiences – all without leaving TikTok’s…
Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes Microsoft’s advertising strategy. Starting Feb. 28, 2026, Microsoft will…
OpenAI is turning ChatGPT into more than a chatbot. The company’s latest update lets users access third-party apps (e.g., Spotify, Canva, Zillow, Expedia) directly inside conversations. Why we care. This shift could make ChatGPT a high-intent marketing channel, reaching 800…
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast. That’s a 5.3% year-over-year increase covering the period from Nov. 1 to Dec. 31. Adobe’s analysis, based on over 1…
Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations that take effect Oct. 10. The details. The law requires…