Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win…
You’ve probably heard the saying: Fast, cheap, or good – pick two. The concept goes something like this: If you want something fast and cheap, don’t expect it to be good. If you want it good and fast, it’s going…
Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? In this article, you’ll discover a practical framework for understanding and implementing agentic AI,…
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users. The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal.
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine…
Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. The post Google’s Mueller Questions Need For LLM-Only Markdown Pages appeared first on Search Engine Journal.
Instagram remains one of the most powerful platforms for growing a brand online. With more than 2 billion active users, Instagram marketing has long been a must if you’re in fashion, beauty, fitness, food, travel, or ecommerce. But it’s not…
Black Friday is peak retail season, but brands are losing money on Google Shopping ads for products they no longer have in stock. The problem: Ads continue running even after products sell out, generating cost-per-click charges with zero chance of…
A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber Monday (BFCM) consistently harms efficiency — even though the platforms keep recommending them. The big picture. Smart Bidding’s models are…
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints…