How to measure paid social’s impact on paid search performance
via semrush.com
Short excerpt below. Read at the original source.
Generating demand is one of the biggest challenges in digital marketing. Measuring where that demand came from is even harder. For nearly two decades, marketers have evaluated paid search and paid social as separate channels. Search campaigns are typically measured on clicks, conversions, and ROAS, while social is often judged by platform-reported metrics and attributed […]