Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google updates Misrepresentation policy for Shopping Ads and free listings

Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change enforcement but adds more examples and guidance to help advertisers comply. Enforcement clarification: Google added examples related to non-delivery and inoperable return or refund…

Ayisha Yousef talks turning Black Friday fails into lessons

On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live audience. Known for her expertise in e-commerce and performance marketing, Ayisha shares a bold story about a major Black Friday…

Google Ads now flags low-quality images

Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals. How it works. The system now scans uploaded assets and suggests edits such as “copy and edit background color to white.” Advertisers can preview…

CMA designates Google Search with “strategic market status”

The UK’s Competition and Markets Authority (CMA) formally designated Google with strategic market status (SMS) in general search and search advertising — giving regulators new powers to shape how Google operates in these sectors. What’s included. The designation covers Google’s…

AI Survival Strategies For Publishers

With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on Search Engine Journal.

Instant Checkout in ChatGPT brings agentic commerce to life

OpenAI has announced Instant Checkout on ChatGPT.  ChatGPT acts as an intermediary agent for commerce purchases on behalf of the customer.  This provides a foundation that connects people and businesses for the next era of agentic commerce. What does the…