Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
OpenAI will begin testing ads in ChatGPT in the U.S. in the coming weeks. Ads will appear at the bottom of chatbot responses, be clearly labeled, and will only show when there’s a relevant sponsored product or service tied to…
Google Ads simplified access to Manual CPC during campaign setup. Instead of navigating through the “Select a bid strategy directly (not recommended)” option, advertisers now see “Manually set bids” directly under the Conversions goal. The change: Manual CPC is surfaced…
Most of the health advice summarized in Google’s AI Overviews relies on non-medical sources, a new analysis shows. This follows fresh concerns about users receiving misleading or unsafe guidance on sensitive health topics. What’s happening. The Guardian recently reported that…
This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem. The post SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns appeared first on Search Engine Journal.
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions. The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal.
Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on TikTok, researching on Reddit, watching YouTube, and increasingly asking…
In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, video ads are becoming more important and more effective,…
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and…
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI.…