Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a familiar and costly problem: confidently incorrect outputs. Also called “hallucinations,” the term implies that an AI model is malfunctioning. But…
Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in…
Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries. The post 45 Best Subreddits For Marketing & SEO Professionals appeared first on Search Engine Journal.
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on…
BuddyPress WordPress vulnerability enables unauthenticated attackers to execute arbitrary shortcodes The post BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites appeared first on Search Engine Journal.
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal. The post TikTok US Deal Closes After Years Of Regulatory Uncertainty appeared first on Search Engine…
Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new affidavit from Jesse Adkins, Google’s director of…
Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web. The warning…
Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types, budgets, and settings within a single, unified experiment. How it works: Advertisers can create up to five experiment arms, each…
Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand…