Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap. The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine…
OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used to getting. What’s happening. According to a report, OpenAI is pricing ChatGPT ads at roughly $60 per 1,000 impressions — about three times higher…
Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that perform nearly as well as much larger…
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising. The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine…
AI Overviews, which place generated answers directly at the top of search results, are improving the search experience for users. For businesses that rely on content to drive traffic from search engines, the impact is far less positive. Google has…
Google Ads is rolling out a new Experiment Center, giving advertisers a single place to test, measure, and compare campaign performance. What’s new. Google has launched a new help page introducing the Experiment Center, a unified dashboard that brings together…
Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products rarely work for B2B out of the…
Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the gap between discovery and measurable visits, making…
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine…
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal.