Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to its advertising technology business — a case that has already triggered nearly €3 billion ($3.5B) in fines. What’s happening. The…
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal.
Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track AI-generated referrals. They also see competitors showing up in AI summaries as an emerging threat, according to new survey data…
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. The post Google Maps Lets Users Post Reviews With Nicknames appeared first on Search Engine Journal.
If you’ve been paying attention to SEO, you’ve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. They’re not. AEO (answer engine optimization) helps your content show up as a direct answer. Think featured snippets or voice search responses.…
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure…
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms.…
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts. The post Google Adds AI-Powered Configuration To Search Console appeared first on Search Engine Journal.
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you a specific report, and Google will “instantly” configure a report for you. This feature is “experimental” and won’t show up…
When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals. The post The New Structure Of AI Era SEO appeared first on Search Engine Journal.