Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Search adds read more links to search result snippets

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page…

Google rolls out Gemini 3 Flash to AI Mode in Search globally

Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues…

Google’s Danny Sullivan: SEO for AI is still SEO

Google Search’s Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI SEO strategy, during the latest Search Off the Record episode. Sullivan’s take is simple: the acronyms keep multiplying (GEO, AEO,…

Google clarifies canonicalization with JavaScript

Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML…