Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar with the matter. Driving the news: The FTC’s consumer protection unit…
Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The guide breaks down the fundamentals merchants need to get right: Price:…
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect…
As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured four top SEO experts discussing how to adapt as search shifts in the AI era, I had the strangest feeling I’d seen this movie…
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you’re new to the platform, you’re probably wondering how to get…
Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced reporting and creative controls this year, the optimization playbook looks very different…
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing is more data-driven than ever before. At any time you could be…
A step-by-step guide to bulk updating WordPress posts, plugins, and products — safely, quickly, and without breaking your site. The post 3 Different Ways To Do Bulk Updates On WordPress appeared first on Search Engine Journal.
AI-powered search platforms are growing fast, but still account for less than 1% of referral traffic, according to new data from enterprise SEO platform BrightEdge. By the numbers. From January to August, AI-driven search referrals accounted for less than 1%…
A majority of Americans are using AI in daily life – 87% read AI summaries in search, and 84% turn to AI for shopping. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm…