Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal.
OpenAI’s CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately. The post OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns appeared first on Search Engine Journal.
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal.
Microsoft is tightening its advertising standards. The company announced that all third-party publishers must now implement Microsoft Clarity — its free behavioral analytics tool — to remain eligible for paid impressions and clicks in Microsoft Advertising. The details: What’s required:…
Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and tighter controls for advertisers managing large-scale accounts. The update focuses on control and transparency — giving advertisers more say in…
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.
October showed just how fast AI is reshaping how brands connect, convert, and stay visible. OpenAI turned chats into checkout experiences. Google tested AI-written snippets and agent-driven search. The line between platforms, ads, and transactions keeps disappearing. Creators gained new…
Look, I get it. Every time a new search technology appears, we try to map it to what we already know. When mobile search exploded, we called it “mobile SEO.” When voice assistants arrived, we coined “voice search optimization” and…
Sir Tim Berners-Lee, who invented the World Wide Web, is worried that the ad-supported web will collapse due to AI. In a new interview with Nilay Patel on Decoder, Berners-Lee said: “I do worry about the infrastructure of the web…
Google rolled out AI-powered ad carousels in the Images tab on mobile, now appearing across all categories — not just shopping-related ones. Why we care. Ads are now showing directly within image search results, giving brands a new, highly visual…