Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search. The post Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing appeared first on Search Engine Journal.
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
Google’s AI Mode is increasingly citing Google itself — and often sending users back to another Google search, according to new SE Ranking research. Why we care. AI search is meant to surface the best sources on the web. If…
OpenAI is backing away from putting checkout directly inside ChatGPT. Instead, purchases will shift to retailer apps that connect to ChatGPT, The Information reported. Why we care. ChatGPT aims to be more than a discovery engine. Right now, though, product…
Google’s Liz Reid, VP and head of Search, drew a clearer line between Google Search and Gemini but said it’s still unclear whether the products will converge, diverge further, or be superseded. The big picture. Reid said Search is an…
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles. The post Google AI Mode Cites Itself More Often, With More Organic Links appeared first on…
Google is reaching out directly to advertisers via email, requiring them to confirm whether their campaigns contain EU political ads — with a hard deadline of March 31st. Why we care. This isn’t optional. EU regulation now requires Google to…
Until a few years ago, schema helped search engines extract basic facts and display visual enhancements like star ratings and sitelinks. However, in the AI-driven search world, schema plays a different and fundamental role for local SEO, helping Google and…
Do you think you’re able to answer the question every marketing leader dreads hearing from leadership: “Why isn’t our marketing effort doing more?” How do you even go about answering that? Let’s look at what I mean using a fictional…
If I hear “always be testing” one more time, I might scream. It was great advice in 2016. In 2026, it’s a great way to light your budget on fire. That mantra made sense when budgets were loose and platforms…