Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Ads status dashboard flags Ad Manager reporting issue

Google is investigating a disruption affecting Google Ad Manager, according to an update posted on the Google Ads Status Dashboard. The incident began at 13:49 UTC on March 4. By 13:54 UTC, Google said it was reviewing reports that some…

Google Merchant Center adds “build to order” for vehicle listings

Google introduced a new availability value in Google Merchant Center — built specifically for vehicle sellers who don’t carry every model on the lot. The new attribute, “build to order,” lets dealers flag vehicles that aren’t physically in inventory but…

Are your PPC ads still authentic in the age of AI creative?

PPC platforms are asset-hungry. What began as simple text ads and keyword bidding has evolved into an AI-driven ecosystem. Tools inside Google Ads can now remove backgrounds, generate lifestyle scenes, and even create synthetic humans in minutes. But just because…

Google removes accessibility section from JavaScript SEO section

Google has removed the “design for accessibility” section from within the Understand the JavaScript SEO basics documentation. Google said this was removed because the information was “out of date and not as helpful as it used to be.” The old…

Google to disable Customer Match uploads in Ads API

Google is communicating that starting April 1st, Customer Match uploads through the Google Ads API will stop working for certain users, in a message sent to API developers. Specifically, developers who haven’t uploaded Customer Match data in the past 180…

Google Ads retargeting: A guide to your data segments

One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display campaign chasing users around the web with banner…

Google Zero Is A Lie

Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover. The post Google Zero Is A Lie appeared first on Search Engine Journal.

How to turn Claude Code into your SEO command center

Lately, I’ve been spending most of my day inside Cursor running Claude Code. I’m not a developer. I run a digital marketing agency. But Claude Code within Cursor has become the fastest way for me to handle many tasks I…