5 science-backed pricing tips from the U.K.’s top marketing podcast
via psycnet.apa.org
Short excerpt below. Read at the original source.
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233. Customers found that the cheaper tickets felt like a worse value. Why? Researchers found that people more easily differentiate smaller […]