Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is now officially testing pushing searchers from AI Overviews in Google Search into the AI Mode interface. When you click on the “Show more” button within some AI Overviews, Google may jump you directly into the AI Mode interface.…
OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has already appeared in the wild. What’s new. Early references to an ad system were found…
Google withdrew its antitrust complaint against Microsoft after EU regulators opened a new probe into Azure under the bloc’s tough tech rules. Driving the news. Google pulled its 2024 complaint—centered on Microsoft’s allegedly anti-competitive cloud licensing practices—just as the European…
Shopify is experiencing a major login outage on one of the peak shopping days of the holiday season, leaving merchants unable to access their dashboards, POS systems, mobile apps, or even contact Shopify Support. What’s happening. Shopify’s status page shows…
Google Ads appears to be reviving — or reinventing — its old Website Optimizer, after new help docs quietly surfaced detailing a tool that would live directly inside the Google Ads interface. Driving the news. Several new Google support pages…
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. The post Google Reports Search Console Page Indexing Report Delays appeared first on Search Engine Journal.
Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s long-standing focus on capturing existing demand – a…
PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you manage ads for clients, run them for your…
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal.
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal.