Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google pulls EU antitrust complaint against Microsoft

Google withdrew its antitrust complaint against Microsoft after EU regulators opened a new probe into Azure under the bloc’s tough tech rules. Driving the news. Google pulled its 2024 complaint—centered on Microsoft’s allegedly anti-competitive cloud licensing practices—just as the European…

Shopify hit by login outage on major sales day

Shopify is experiencing a major login outage on one of the peak shopping days of the holiday season, leaving merchants unable to access their dashboards, POS systems, mobile apps, or even contact Shopify Support. What’s happening. Shopify’s status page shows…

Google Ads tests new “Website Optimizer” Tool

Google Ads appears to be reviving — or reinventing — its old Website Optimizer, after new help docs quietly surfaced detailing a tool that would live directly inside the Google Ads interface. Driving the news. Several new Google support pages…

How to run compliant, effective medical and mental health ads

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients.  Whether you manage ads for clients, run them for your…

AI Poisoning: Black Hat SEO Is Back

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal.