Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

How to get your service area business verified on Google

Getting your service area business verified on Google can be challenging, especially when video verification is required.  What Google expects to see isn’t always clear, and that uncertainty can lead to denials.  But with a little preparation, you can eliminate…

SEO personas for AI search: How to go beyond static profiles

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field…

Google fixes reduced crawling issue impacting some websites

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling” from Google’s end with Googlebot. It is now resolved and Google said the crawling should pick back up in the…

Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering.  Often, it’s not about…