Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that…
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search…
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.
LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations. Now, 80% of tech buyers rely on generative AI at least as much as traditional search to research vendors, according to a Responsive survey of B2B…
OpenAI is trying to reassure paying users after ChatGPT surfaced what looked like ads from brands like Target and Peloton – and said those prompts weren’t ads at all. What happened. Paying ChatGPT users shared screenshots of promotional-style prompts, including…
Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show…
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality. A campaign launched today may take weeks or…
Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first…
SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3 to 5, 2026 at the Westin Boston Seaport. We want to bring the most advanced strategies in SEO, PPC, and AI to our community…