Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Amazon Ads has introduced an agentic AI tool in Creative Studio that lets advertisers produce professional-quality ads in hours instead of weeks. The tool acts as a creative partner, generating ideas, storyboards, videos, and display ads using Amazon’s retail insights,…
Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts & Follow Buttons appeared first on Search Engine Journal.
Google is rolling out new features in Google Discover to help promote publishers and content creators. There is a new follow publisher feature in Google Discover where you can subscribe to your favorite publishers. Plus, Google said it will show…
What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your other options, Display/video keywords, in…
Stronger brand signals mean stronger results. See how to measure brand marketing’s business value. The post How To Measure Brand Marketing Efforts (And Prove Their ROI) appeared first on Search Engine Journal.
Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational queries. But this change has resulted in many websites…
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with a CTA that made no sense and a form no one could find. Along the way, I’ve learned what actually…
Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn’t signify a lack…
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective…
Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine Journal.