Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google’s Danny Sullivan says all of their ranking systems reward content that is made for humans The post Google Says Ranking Systems Reward Content Made For Humans appeared first on Search Engine Journal.
Influencer marketing works because people trust people more than they trust brands. When a creator shares a product they actually use, their audience pays attention and often takes action. That’s the core of effective influencer marketing. Micro-influencer marketing takes that…
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an…
Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already available in Search. What’s new. Advertisers can now explicitly choose between Presence or interest and Presence only when setting up…
Pages that rank for Google’s AI Overview “fan-out” queries are much more likely to be cited than those that rank only for the main search query, according to data from Surfer SEO. An analysis of 10,000 keywords found a strong…
Google made another change to the JavaScript SEO documentation help document to explain and clarify JavaScript execution on non-200 HTTP status codes. The change. Google wrote, “All pages with a 200 HTTP status code are sent to the rendering queue,…
Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even without enterprise-level budgets, as recently reported in Search Engine Land. That…
Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What’s changing. The new ads will appear inline within App Store…
SEO still matters, but Duane Forrester explains how answer-driven systems change the work, the metrics, and the path to influence. The post Who Benefits When The Line Between SEO And GEO Is Blurred appeared first on Search Engine Journal.
Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity. The post The Future Of Content In An AI World: Provenance & Trust In Information appeared first on Search…