Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center. The post Google Launches Structured Data For Merchant Shipping Policies appeared first on Search Engine Journal.
Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned in those AI answers, you’re invisible where…
Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new structured data. Google wrote: “We’re excited to announce…
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit. The post YouTube Debunks 24-48 Hour Upload Delay Recommendation appeared first on Search Engine Journal.
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal.
OpenAI’s CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately. The post OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns appeared first on Search Engine Journal.
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal.
Microsoft is tightening its advertising standards. The company announced that all third-party publishers must now implement Microsoft Clarity — its free behavioral analytics tool — to remain eligible for paid impressions and clicks in Microsoft Advertising. The details: What’s required:…
Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and tighter controls for advertisers managing large-scale accounts. The update focuses on control and transparency — giving advertisers more say in…
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.