Winning the AI decision layer: From AI discovery to agentic commerce
via business.adobe.com
Short excerpt below. Read at the original source.
The next battleground for brands is being chosen by AI. Every day, AI engines and autonomous agents decide which brands to recommend, compare, cite, and transact with on behalf of consumers. Brands now need to become the trusted choice AI selects. This shift is already underway. Adobe data shows that AI-referred traffic to U.S. retail […]