Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Ads adds shortcut button to Change history

Advertisers digging through Google Ads change history often lose time hopping between reports, campaigns, and ad groups. A new “Go to…” button cuts out those extra clicks — a small UI tweak that can save meaningful time during audits and…

How to earn brand mentions that drive LLM and SEO visibility

Remember when link building was all the rage in SEO?  While it never disappeared, its role evolved as Google introduced clearer guidelines and placed greater emphasis on quality, relevance, and intent. Today, as AI search reshapes the organic landscape, link…

A 90-day SEO playbook for AI-driven search visibility

SEO now sits at an uncomfortable intersection at many organizations. Leadership wants visibility in AI-driven search experiences. Product teams want clarity on which narratives, features, and use cases are being surfaced. Sales still depends on pipeline. Meanwhile, traditional rankings, traffic, and conversions…

The best AI visibility tools that actually improve lead quality

Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from…