Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Wondering why your site’s not ranking or showing up in large language model (LLM) results, even though your content is solid? The answer might be backlinks. Specifically, the lack of high-quality ones. Tools like ChatGPT and Google’s AI Overviews are…
OpenAI is launching Instant Checkout inside ChatGPT to Plus, Pro, and Free users in the U.S. Users will be able to buy products from Etsy sellers. Purchases are powered by the new Agentic Commerce Protocol (ACP), co-developed with Stripe. How…
Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products. The post Brave Introduces Ask Brave, A Unified AI Search Interface appeared first on Search Engine Journal.
Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. The post Google Launches New Small-Business Resource Hub appeared first on Search Engine Journal.
TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s fastest-growing verticals. According to internal TikTok data: 66%…
In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, Group Account Director at WeDiscover, to explore the lessons learned from mistakes, team dynamics, and the evolving role of automation and AI in paid search.…
You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view of performance across channels. But mismanaging imports…
Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows Google to help you make a reservation at a restaurant and will soon give you the ability to…
Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth. The post The Impact Of AI Overviews & How Publishers Need To Adapt appeared first on Search Engine Journal.
Crawl waste – basically, cluttering your crawlable content with tons of non-indexed pages – is one of the most insidious SEO pitfalls. We know (because we do it all the time for my agency’s clients) that reducing the number of…