Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report isn’t just a longer version of your monthly performance check-in. It’s typically read by a different audience – often leadership…
LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional understanding to intent‑driven inventory without breaking the bank. The key is knowing how the…
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted. The post AI-Generated Content Isn’t The Problem, Your Strategy Is appeared first on Search Engine Journal.
Do you feel like your investment in AI tools isn’t yielding the organizational productivity gains you expected? Are you struggling to move beyond individual experimentation to see a real transformation in how your entire team works? In this article, you’ll…
Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers. The post Reddit Introduces Max Campaigns, Its New Automated Campaign Type appeared first on Search Engine Journal.
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles, then narrow results by subscriber count, average views, location, and contact availability. The update significantly reduces the manual work involved in creator research and…
December made one thing clear: AI is no longer a feature layered on top of marketing. It is the system deciding what gets seen, what gets skipped, and what earns trust. Search pushed deeper into zero-click behavior. Paid ads lost…
The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year history. At SMX Next, a panel of industry experts broke down what’s working, what’s failing, and what advertisers should prepare…
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout. The post Microsoft CEO, Google Engineer Deflect AI Quality Complaints appeared first on Search Engine Journal.