Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

A checklist for effective SEO QA

Engineering teams usually have a quality assurance (QA) process. Without it, they risk releasing work that hurts the user experience and creates unforeseen technical issues – including major SEO problems. That’s where SEO QA comes in. Adding SEO-specific checks to…

What OpenAI’s Research Reveals About The Future Of AI Search

OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal.

From Loyalty To Fandom – How Brandoms Are Redefining Engagement

When brands nurture identity, belonging, and authenticity, they gain brandoms: tribes of passionate advocates fueling both growth and cultural influence. The post From Loyalty To Fandom – How Brandoms Are Redefining Engagement appeared first on Search Engine Journal.

AI Search: How to Get Recommended By AI

Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you’ll discover how to leverage AI search optimization to increase your…