Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Profound vs Scrunch AI for AEO: Which tool delivers better ROI?

As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a…

How to Create a Wikipedia Page for Your Company

Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion. It runs on volunteer energy and openly shared infrastructure, and it’s closer to an open-source project in how it’s built than a traditional encyclopedia book. Anyone can…

Merchant Center flags feeds disruption

Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb. 4, 2026 at 14:00 UTC Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We…

What’s next for PPC: AI, visual creative and new ad surfaces

PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of AI will gain a competitive edge. Ginny Marvin, Google’s Ads Product Liaison, and Navah Hopkins, Microsoft’s Product Liaison, joined me…