Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust. Treat the website, feeds, and APIs as brand training data. Pair technical…
The W3C unveiled a new polysemic logo, one that is purposely designed to be evocative of multiple concepts The post W3C Rolls Out A New Evocative Logo appeared first on Search Engine Journal.
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features. The post Perplexity Launches Comet Browser For Free Worldwide appeared first on Search Engine Journal.
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers…
Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what I see happening: Marketers chase clicks but forget about recognition. You get the visit, but not the return customer. That’s…
Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon DSP users can now buy Spotify’s ad inventory across…
Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads they see across Facebook, Instagram, and other platforms. More than 1 billion people use Meta AI monthly, according to their…
Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search…
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal.
AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT. Instead of sending users to a long list of search results, the interface…