Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test is quietly accelerating. What we’re seeing. Google confirmed ad testing in AI Mode on desktop back in May, but sightings…
One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such as Semush One and its Enterprise AIO tool came onto the market and offered something we could not live without:…
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold appeared first on Search…
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops…
Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80% of organizations have piloted GenAI and 40% report deployment, only 5% have reached scale, with seven of nine sectors showing…
Jonathon Heard, Industry Head, Insurance at Google, spoke at Simply Business headquarters in London yesterday and told the audience that Google Search will soon route complex queries entered into the Google Search box directly into AI Mode, bypassing Google Search completely.…
Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers. Why we care. Advertisers who rely on the mobile app for quick monitoring or urgent adjustments will…
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush appeared first on Search Engine Journal.
In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. While the SEO industry panicked, thought leaders and snakeoil salesmen took to LinkedIn to lay claim…
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact. The post PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers appeared first on Search Engine…