Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Getting found in all the right places has always meant being early to the next major shift in search. Today, that shift is toward GEO, or generative engine optimization, and SEO redefined as search everywhere optimization. Both describe the growing…
This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs. The post SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop appeared first on…
Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article breaks down the most common mistakes of 2026 so you can avoid repeating them this year.…
Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting The post PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates appeared first on Search Engine Journal.
WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move. The post 19 WordPress Alternatives: From Simple Builders To Enterprise CMS appeared first on Search Engine…
Build a disciplined yet agile SEO process with daily, monthly, quarterly, and annual planning that drives lasting performance. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.
The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, but Google is steering everyone toward the…
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple: labels matter less than reality. “If you…
Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system. The post Google: AI Overviews Show Less When Users Don’t Engage appeared first on Search Engine Journal.
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell. The post Google Gemini Gains Share As ChatGPT Declines In Similarweb Data appeared first on Search Engine…