Microsoft expands Performance Max testing with new experiment types
via ppcnewsfeed.com
Short excerpt below. Read at the original source.
Microsoft is bringing experimentation to Performance Max campaigns, giving advertisers new ways to test campaign changes and measure incremental impact without disrupting live performance. What’s new: Uplift experiments let advertisers measure the incremental impact of Performance Max campaigns against a control group. Upgrade experiments allow advertisers to compare an existing campaign with an upgraded Performance […]