Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure…
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms.…
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts. The post Google Adds AI-Powered Configuration To Search Console appeared first on Search Engine Journal.
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you a specific report, and Google will “instantly” configure a report for you. This feature is “experimental” and won’t show up…
When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals. The post The New Structure Of AI Era SEO appeared first on Search Engine Journal.
AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through pages. They interact with synthesized summaries, not…
CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels. The post How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1 appeared first on Search Engine Journal.
Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more avenue where Google is pushing its users…
The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship AI models (Claude Opus 4.5, Gemini 3 Pro) have statistically regressed in performance for standard SEO tasks, showing a ~9% drop…
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages…