Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first…
When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved…
Shopify’s Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? In this article, you’ll discover how to optimize your online presence for AI search engines and build…
New data shows an increase in AI assistant crawling alongside declining AI model training access. The post More Sites Blocking LLM Crawling – Could That Backfire On GEO? appeared first on Search Engine Journal.
YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts. The post YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 appeared first on Search Engine Journal.
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!” If you make videos, podcasts, or social media posts, you know you should be encouraging…
Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does. And all businesses with an online presence need to pay attention, not just SEO folks. Given how big the change is,…
Nick LeRoy, a longtime SEO consultant, is turning his platform into a fundraising engine. He’s offering consulting in exchange for donations to Minnesota-based immigrant support efforts amid escalating ICE activity in the state. LeRoy said recent events in Minnesota crossed…
Meta is rolling out ads on its Threads app to all users worldwide, starting next week, with a gradual rollout expected to take months. Threads, Meta’s X rival, has grown rapidly since its July 2023 debut, now surpassing 400 million…