Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results. Why we care. With shopping searches increasingly crowded, Brand Profiles give merchants a chance to…
YouTube will reinstate channels previously banned under old COVID-19 and election integrity rules, a major shift in the platform’s approach to content moderation. Driving the news. Channels terminated for repeated violations of policies that are “no longer in effect” will…
The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we should call it and why –…
Visibility in Google’s AI Overviews doesn’t equal traffic. In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links near the bottom of the SERP. An AI Overview citation…
Websites built for performance fuel growth, protect valuation, and deliver measurable ROI far beyond marketing metrics. The post From Line Item To Leverage: How Web Performance Impacts Shareholder Value appeared first on Search Engine Journal.
As SERPs continue to change, we see more search features taking up space on Page 1. That’s why it’s increasingly important to gain visibility in People Also Ask results. Let’s go over some ways to research People Also Ask (PAA)…
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact. In fact, non-technical marketers can learn HubSpot Marketing Automation and become…
Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices… until it’s too late.…
The most recognizable AI fingerprint isn’t facts or punctuation but a relentless cadence that manipulates style over substance. The post And The Truth? This Writing Style Screams AI appeared first on Search Engine Journal.
Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete. The post Are AI Search Summaries Making Evergreen Articles Obsolete? appeared first on Search Engine Journal.