The Great Decoupling via @sejournal, @Kevin_Indig
AI search broke the link between traffic and revenue. This piece explains how SEO creates demand without page views. The post The Great Decoupling appeared first on Search Engine Journal.
Marketing & SEO
Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Why LLM-only pages aren’t the answer to AI search
With new updates in the search world stacking up in 2026, content teams are trying a new strategy to rank: LLM pages. They’re building pages that no human will ever see: markdown files, stripped-down JSON feeds, and entire /ai/ versions…
Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel
Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments. The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.
SEO in 2026: What will stay the same
Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the spotlight and trigger a sense of FOMO (fear of missing out). However, sustainable online sales growth doesn’t come from chasing…
Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.
Why Loop Marketing matters in 2026, according to our State of Marketing report
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely. The current state of marketing mirrors what happens…
Yext’s Visibility Brief: Your guide to brand visibility in AI search by Yext
Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story. Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click.…
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @sejournal, @martinibuster
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not The post Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries appeared first on Search Engine Journal.
AI Voice Agents: How to Get Started
Wondering if AI voice agents could improve and scale your customer service? Want to know what it takes to implement AI voice assistants in your business? In this article, you’ll discover how to deploy AI voice agents that handle real…
Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened. The post Why Agentic AI May Flatten Brand Differentiators appeared first on Search Engine Journal.