Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Organic search traffic is down 2.5% YoY, new data shows

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than…

How Marketers Are Spending in 2026

Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction matters. Rising media costs, weaker attribution, privacy changes, and AI-driven search shifts have created real pressure, but the data shows…

Google Shopping API cutoff looms, putting ad delivery at risk

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions and pushing all merchants toward the Merchant API as the single source of…

Does llms.txt matter? We tracked 10 sites to find out

The debate around llms.txt has become one of the most polarized topics in web optimization. Some treat llms.txt as foundational infrastructure, while many SEO veterans dismiss it as speculative theater. Platform tools flag missing llms.txt files as site issues, yet…

7 real-world AI failures that show why adoption keeps going wrong

AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT research found. Those failures are no longer hypothetical. They are already playing out in real time, across industries, and often…