How GSC’s branded query filter changes SEO reporting and analysis
via searchengineland.com
Short excerpt below. Read at the original source.
In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search Console (GSC). The feature is now fully rolled out to eligible properties. For years, we’ve relied on regular expression (regex) filters, custom dashboards like Looker Studio, or third-party tools — approaches that were often inconsistent […]