Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS. The post OpenAI Launches ChatGPT Atlas Browser For macOS appeared first on Search Engine Journal.
OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac only right now and has all the features you would expect from an AI browser. But the most surprising part…
Google Merchant Center is rolling out a new Issue Details Page (IDP) to help advertisers more easily diagnose and resolve account or product-level problems. How it works: Located under the “Needs attention” tab, the page provides a consolidated overview of…
Noticed your traffic dropping even though your rankings look stable? You’re not alone. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are now answering the same questions that used to send people to your site. If your brand isn’t…
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale…
Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, first spotted by performance marketer Bilal Yasin, has led to…
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI Mode On SEO – Analysis Of 10 Studies appeared first…
When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing. Other visuals of consumer products that lend themselves to the video format. Even Google’s own case studies for video emphasize…
Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We love it at my agency – MMM analyses often lead to smarter budget…
Effective content audits prioritize impact, AI visibility, and actionable updates over purely technical metrics. The post A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility appeared first on Search Engine Journal.