Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Getting Started With OpenClaw: Step-by-Step to Your First Bot

Are you ready to start building AI agents for yourself, but worried the process is too technical? What if the power to build a custom AI workforce was already in your hands, no coding required? In this article, you’ll discover…

YouTube & Discover political ad rules updated

Google updated its YouTube and Discover Feed ad requirements as of April 2026 to clarify how election-related ads are handled, without changing how the rules are enforced. Why it matters. Advertisers using YouTube and Discover placements already operate under tight…

Google tests video ads in local search results

Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search. Driving the news. The test was spotted by Anthony Higman, who shared that Google is integrating “immersive map view…

The digital PR duplication method: Rinse, reuse, repeat

Every digital PR (DPR) team’s been there: New data drops and the team huddles while someone stares at a blank Google doc spiraling over angles and journalist targets. Eventually, a pitch limps out the door just in time to hit…

Utility news content: How to win beyond clicks in AI search

In 2026, news SEO content performance isn’t just defined by page views and clicks — brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer just about the first page of Google.…

Google adds Read more links best practices

Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more links in the Google search results. The…

Rand Fishkin: Zero-click search began long before AI

Watch this video on YouTube Rand Fishkin didn’t get into SEO because he saw the future. He got into it because he had no choice. In the early 2000s, Fishkin helped run a small web business with his mom in…