Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

How And Why Google Rewrites Your Hard-Earned Headlines

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned Headlines appeared first on Search Engine Journal.

Why Are Brands Rethinking Their Approach To Using Agencies?

Brands are rethinking agency relationships as budgets tighten and in-housing rises. Discover why the traditional model is under pressure and how agencies must adapt. The post Why Are Brands Rethinking Their Approach To Using Agencies? appeared first on Search Engine…

How connected TV advertising drives search demand

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search.  But there’s value – and real payoff – in influencing that intent before the search even begins.  As customer journeys grow…

Black Friday 2025: The affiliate PPC compliance playbook by Bluepear

Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S. online sales up 10.2% year-over-year. Behind that growth, affiliate competition and coupon activity surged, pushing paid channels to their limits.…