Yes, GEO is happening
Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect to Shelby, whom I…
Marketing & SEO
Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The AI revolution killed your website traffic. It’s also your biggest opportunity.
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting…
How to use Google Ads Auction Insights to outrank competitors
One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search…
Google Business links policies and guidelines updated
Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and…
Why SEO and paid media need each other in the AI search era
AI search is rewriting the rules of visibility. Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and leaving both SEO and PPC teams with incomplete data. Success…
The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 1)
When multi-AI search demands new thinking, CMOs and SEOs must align teams and strategies for visibility across ChatGPT, Perplexity, and Google. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 1) appeared first on…
The Behavioral Data You Need To Improve Your Users’ Search Journey via @sejournal, @SequinsNsearch
GEO, AEO or LEO? Whatever new name we want to call SEO by, let’s not lose sight of our main stakeholder: the user. The post The Behavioral Data You Need To Improve Your Users’ Search Journey appeared first on Search…
Scaling PPC with AI automation: Scripts, data, and custom tools
PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two…
Interaction To Next Paint: 9 Content Management Systems Ranked via @sejournal, @martinibuster
Nine content management systems and ecommerce platforms are ranked according to Interaction to Next Paint scores. The post Interaction To Next Paint: 9 Content Management Systems Ranked appeared first on Search Engine Journal.
Make AI Writing Work for Your Content & SERP Visibility Strategy [Webinar] via @sejournal, @hethr_campbell
![Make AI Writing Work For Your Content & SERP Visibility Strategy [Webinar] Via @sejournal, @hethr Campbell](https://curioatlas.com/wp-content/uploads/2025/09/2-734-SWj3cj-768x399.png)
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO. The post Make AI Writing Work for Your Content & SERP Visibility Strategy [Webinar] appeared…