“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments…
Marketing & SEO
Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
FAQ Schema: A Beginner’s Guide
New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO. One of these secret weapons to give your pages more real estate in search results is called FAQ schema. It’s…
Sophie Fell talks why double-checking campaign settings matters
On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and…
Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibuster
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO. The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.
Doctor: Google’s AI Overview made up career-damaging claims about me
UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously…
Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce. How it works. Google Ads will now: Auto-surface product-associated videos…
B2B Marketing Strategies: A Complete Guide
B2B marketing often gets treated like a second-class citizen compared to B2C. But here’s the truth: business-to-business marketing is growing fast and generating real results across industries. Eighty percent of B2B buyers expect a B2C-like experience when interacting with brands.…
How People Use Copilot Depends On Device, Microsoft Says via @sejournal, @MattGSouthern
Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop. The post How People Use Copilot Depends On Device, Microsoft Says appeared first on Search Engine Journal.
What 15 years in enterprise SEO taught me about people, power, and progress
After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics than by Google updates. Many SEOs moving from agency to in-house assume that staying current with algorithms and improving rankings…