Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Marketing today is more complex than ever. With so many channels, touchpoints, and customer behaviors to track, figuring out what actually drives conversions can feel impossible. That’s where digital marketing attribution comes in. It shows you which marketing efforts are…
For years, the talk of ‘synergy’ between paid media and organic search teams was merely talk. But with the rise of Performance Max (PMax) and the new AI Max for Search Campaigns (Google’s latest suite of AI-driven optimizations for standard…
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal.
Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses…
Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume…
Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants. The What’s happening feature launched…
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior. The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal.
Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking shape as a new discipline focused on how brands surface in…
AI tools can help teams move faster than ever – but speed alone isn’t a strategy. As more marketers rely on LLMs to help create and optimize content, credibility becomes the true differentiator. And as AI systems decide which information…
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine…