Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Search Console performance reports delays fixed

Google Search Console seems to have fixed the weeks long delay with the search performance reports. For the past few weeks, we had 50+ hour delays for these reports, but as of the past several hours, the reports seem to…

How to boost ROAS like La Maison Simons by Channable

Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best.  La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with…

How to Write High-Converting Copy with AI: A Strategic Framework

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? In…

Google Ads adds VTC bidding for App campaigns

Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems.…

Sergey Brin: Google ‘messed up’ by underinvesting in AI

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Driving the news. Google didn’t take it…

Google says don’t use a noindex tag in the original page code

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,”…