Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called search everywhere optimization, where social and user-generated content (UGC) are the new trust engines driving discoverability. When I presented this concept at brightonSEO San…
Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. The granular control and transparency we once took for granted are rapidly disappearing. As 2026 approaches, it’s time to face…
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI,…
Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations? In this article, you’ll discover a proven process for building AI agents…
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.
More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, and Gemini without clicking a single link. Not showing up in those responses? You’re invisible to half the internet. That’s where answer engine optimization…
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the…