Is there still a long-term game for SEO in AI search?
via searchengineland.com
Short excerpt below. Read at the original source.
SEO sits at an interesting crossroads. One camp insists on optimizing for large language models (LLMs) and AI engines, and the other insists on doing SEO the same way we’ve always done it. But there’s another way to approach it: combining the fundamentals of SEO with an understanding of how LLMs operate and why. With […]