Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data In Search appeared first on Search Engine Journal.
Google has introduced a “Creative Content” section in Merchant Center, giving brands the ability to manage video assets directly alongside product listings. The feature enhances both paid and organic visibility across Google surfaces. Why we care. Videos uploaded here automatically…
Google will be removing more search features in the coming months, but it has not disclosed the full list of which features. It appears that Google will do away with some of the currently supported structured data types used for…
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. The post YouTube Separates Organic & Paid Metrics In Channel Analytics appeared first on Search Engine Journal.
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of…
Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides much of the data and automation potential that drives real impact.…
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.
Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello…
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal.