Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.
Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel performance reporting for greater visbility. Why we care. Advertisers using PMax for store goals in the…
Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited — a fresh addition to the budget recommendations interface. How it works. When Google detects a budget-limited campaign, a new section appears with the message:…
ChatGPT started mentioning more brands and websites over the past three months, while Google’s AI Mode narrowed its focus, according to new data from Semrush’s AI Visibility Index. Reddit, in particular, stood out: it dropped sharply as a source in…
The idea of starting an article series about AI in a time when so many articles are being at least partially generated by AI and potentially primarily consumed by AI might cause one to pause and consider the value of…
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. The post Google Finance Gets AI Deep Search & Prediction Market Data appeared first on Search Engine Journal.
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search…
Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. You’ve got something worth saying, but no one’s listening yet. In SEO terms, that’s tough – you need visibility to…
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing, and now AI-driven creative. The systems running our campaigns are, for the most part, surprisingly capable – even if it…