Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

SEO at a crossroads: 9 experts on how AI is changing everything

Nine SEO practitioners gathered in Miami on Sept. 13 for an AI SEO roundtable, where they debated how artificial intelligence is reshaping search optimization. The discussion revealed consensus on one thing: AI is pushing SEOs to expand their roles, rethink…

Google AI Mode coming to Chrome browser

Google AI Mode is coming to the Chrome browser with the Chrome address bar allowing you to ask long questions and search in AI Mode. Plus, while you are browsing a webpage, you can ask questions about that page with…

Google brings Smart Bidding Exploration to Performance Max

Google is rolling out Smart Bidding Exploration inside Performance Max campaigns, giving advertisers more flexibility to capture conversions by loosening rigid ROAS targets. Why we care. Smart Bidding Exploration in Performance Max could unlock new conversions by expanding beyond narrow…

Google adds new store widgets for your website

Google has added two new widgets that e-commerce merchants can add to their websites, these are called “store widget.” Google previously had the Top Quality store widget but added two more. What is new. Google added these two new widgets…