Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up.…
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without re-uploading entire catalogs. Driving the news: Advertisers can now update fields like titles, descriptions, labels, sizes, colors, or promotion IDs…
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The post DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins appeared first on…
Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government’s proposed fixes go far beyond the court’s ruling and could damage the very businesses the case is meant to protect. Why we care. At…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door…
Recent AI model releases in the latter half of 2025 have not improved at performing SEO-related tasks. TL;DR: What you need to know about the LLM benchmark Claude Opus 4.1 remains the best language model for performing SEO-related tasks like…
Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing their traffic. And you’re wondering if you should throw out everything you know about search optimization. Here’s what the data…
SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live Stream Conference: Free Tickets Out Now appeared first on Search…
With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can unexpectedly deliver higher revenue per conversion, even though it…
When you operate websites across 25 countries and 15 languages, a single technical error often multiplies exponentially. A canonical tag issue can become hundreds of potential problems. A hreflang mistake fragments your markets. A performance bottleneck in one region cascades…