Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google launches Universal Commerce Protocol for agent-led shopping

Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new AI tools for retailers, including branded shopping…

5 Key Enterprise SEO And AI Trends For 2026

How enterprise brands can stay visible and credible as AI transforms search behavior and measurement in 2026. The post 5 Key Enterprise SEO And AI Trends For 2026 appeared first on Search Engine Journal.

Anthony Higman shares a PPC redemption story

On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His…

Google launches A/B testing for Performance Max assets (Beta)

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see which creative combinations perform best. Google previously…

Google AI Overviews are tested and removed based on engagement

Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they don’t. That’s according to Robby Stein, Google’s VP of product for Search. In a CNN interview, Stein explained how Google…