Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

5 B2B LinkedIn Ads tests to run in 2026

LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you…

How To Build A ‘Feed-Only’ Performance Max Campaign

Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly. The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal.

The simple genius behind this long-forgotten Google Chrome ad

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google. When Chrome launched in 2009, they called it, “The Fast…

Meta is passing Europe’s digital taxes directly to advertisers

Starting July 1st, Meta will add “location fees” to ad buys targeting users in six countries — effectively offloading the cost of European digital services taxes onto the advertisers themselves. The numbers. Fees will match each country’s digital services tax…