Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

What Is Google AI Mode and How Does It Work?

Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does. And all businesses with an online presence need to pay attention, not just SEO folks.  Given how big the change is,…

Meta expands Threads ads to all users globally

Meta is rolling out ads on its Threads app to all users worldwide, starting next week, with a gradual rollout expected to take months. Threads, Meta’s X rival, has grown rapidly since its July 2023 debut, now surpassing 400 million…

OpenAI moves on ChatGPT ads with impression-based launch

OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression…

Google rules out ads in Gemini — for now

Google DeepMind CEO Demis Hassabis says Gemini won’t get ads — at least for now — as Google prioritizes trust and core assistant quality over monetization. What’s new. Speaking at the World Economic Forum in Davos, Hassabis said Google has…