Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find information, according to a new survey by Ann Smarty. Why we care. The shift from search results to AI-generated answers seems to be happening…
The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps up. …
Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead. Black Friday, Cyber Monday, Christmas – the biggest sales events are just around the corner. To hit your targets, preparation…
Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th. Google confirmed the issue and said it will catch up. What it looks like. As I said on the…
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green’s most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped…
On episode 329 of PPC Live The Podcast I speak to Jack Hepp, founder of industrious Marketing LLC, discussing the fallout and what it took to bring him back to feet after he got fired from his first PPC job.…
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them. The post Perplexity Responds To Reddit Lawsuit Over Data Access appeared first on Search Engine Journal.
Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively. The post Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes appeared first on Search Engine Journal.
ChatGPT’s shared projects feature is now available globally across all plans. The post OpenAI Releases Shared Project Feature To All Users appeared first on Search Engine Journal.
Following OpenAI’s launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements. Why we care. Businesses…