Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

How to use Google Ads Auction Insights to outrank competitors

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search…

Google Business links policies and guidelines updated

Google Business Links Policies And Guidelines Updated

Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and…

Why SEO and paid media need each other in the AI search era

Why SEO And Paid Media Need Each Other In The AI Search Era

AI search is rewriting the rules of visibility.  Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and leaving both SEO and PPC teams with incomplete data. Success…

Scaling PPC with AI automation: Scripts, data, and custom tools

Scaling PPC With AI Automation: Scripts, Data, And Custom Tools

PPC advertising has never stood still.  Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case.  When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two…