Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
This week’s Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts. The post Ask A PPC: What Are Learning Periods In Digital Marketing? appeared first on Search Engine Journal.
One of the major things we talk about with large language models (LLMs) is content creation at scale, and it’s easy for that to become a crutch. We’re all time poor and looking for ways to make our lives easier…
Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global digital ad spend in 2023. If your branded CPCs…
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? In this article, you’ll discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement. Personal, Story-Driven Content…
Find out how WordPress & vibe coding can come together for rapid client website creation, under your agency’s brand. The post WordPress Meets Vibe Coding: White-Labeled Platform & API For Search-Ready AI Websites appeared first on Search Engine Journal.
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.
Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers. The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon…
Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If…
LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers earlier in the funnel. What’s new: Reserved Ads give marketers front-row placement in…