Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Ads API to switch to a monthly release cycle

Google Ads API To Switch To A Monthly Release Cycle

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026. The new schedule. The new schedule…

Large Language Model SEO (LLM SEO)

Large Language Model SEO (LLM SEO)

Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language models (LLMs) like ChatGPT, Gemini, and Perplexity for answers.  ChatGPT alone fields over 2.5 billion prompts a day and serves…

In memoriam: Alan Bleiweiss has passed away

In Memoriam: Alan Bleiweiss Has Passed Away

The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits, sharp wit, and tireless mentorship. Bleiweiss passed away Aug. 22, but news of his death was only revealed publicly last…

Gating in an AI world: What to hide, what to show, and why

Gating In An AI World: What To Hide, What To Show, And Why

For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged.  Entire conference sessions, whitepapers, and LinkedIn flame wars have been dedicated to the question: Should you hide your best stuff behind…

Auditing and optimizing Google Ads in an age of limited data

Auditing And Optimizing Google Ads In An Age Of Limited Data

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available often tells only part of the story, with some advertisers…