Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
October showed just how fast AI is reshaping how brands connect, convert, and stay visible. OpenAI turned chats into checkout experiences. Google tested AI-written snippets and agent-driven search. The line between platforms, ads, and transactions keeps disappearing. Creators gained new…
Look, I get it. Every time a new search technology appears, we try to map it to what we already know. When mobile search exploded, we called it “mobile SEO.” When voice assistants arrived, we coined “voice search optimization” and…
Sir Tim Berners-Lee, who invented the World Wide Web, is worried that the ad-supported web will collapse due to AI. In a new interview with Nilay Patel on Decoder, Berners-Lee said: “I do worry about the infrastructure of the web…
Google rolled out AI-powered ad carousels in the Images tab on mobile, now appearing across all categories — not just shopping-related ones. Why we care. Ads are now showing directly within image search results, giving brands a new, highly visual…
Google Business Profiles has a form where you can report negative review extortion scams, the form launched a month ago. You can find access to the form in this help document and I believe you need to be logged into…
Google Ads is updating its Destination requirements policy to block phone numbers tied to fraud or prior policy violations, part of the company’s ongoing effort to curb deceptive advertising practices. The timeline: Policy update effective: December 10, 2025 Enforcement ramp-up:…
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the shift behind it. At the center of that shift lies one idea that explains everything: AI availability – and here’s…
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?…
Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for…