Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win Brand Visibility in AI Search [Webinar] appeared first on Search…
YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools. The post YouTube Monetization Updates Across Long-Form, Shorts, & Live appeared first on Search Engine Journal.
Search didn’t disappear. It split. There are links (traditional SEO) and there are answers (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT, Claude, etc.). In these answer boxes the engine summarizes the web and then names or cites a handful of…
OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful results. What’s new. OpenAI’s updates to ChatGPT search focused on three areas: Factuality: ChatGPT search produces fewer hallucinations, improving the accuracy of answers, OpenAI…
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. The post YouTube Adds Title A/B Testing And “Ask Studio” Analytics appeared first on Search Engine Journal.
Meta is giving advertisers more ways to reach WhatsApp users by combining click-to-message ads with Status placements, offering a new path to spark conversations with potential customers. Ads will now appear in WhatsApp’s Updates tab (home to Status and Channels)…
Reddit today launched a beta feature called 6-second Engaged Video Views, a new optimization goal designed to make video ads more impactful and cost-efficient. Unlike Reddit’s existing 2-second view objective, the new option prioritizes users who are likely to watch…
Build lean LLM-ready SEO personas using data you already have to win trust clicks and conversions in the AI search era. The post Personas Are Critical For AI search appeared first on Search Engine Journal.
In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users. The post Ask An SEO: High Volumes Or High Authority Evergreen Content? appeared first on Search Engine Journal.
Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no denying that with big brands dominating the platform, it’s becoming harder for smaller and mid-sized businesses to see success. In…