Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Brands are rethinking agency relationships as budgets tighten and in-housing rises. Discover why the traditional model is under pressure and how agencies must adapt. The post Why Are Brands Rethinking Their Approach To Using Agencies? appeared first on Search Engine…
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even begins. As customer journeys grow…
Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S. online sales up 10.2% year-over-year. Behind that growth, affiliate competition and coupon activity surged, pushing paid channels to their limits.…
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success. The post Why Some Brands Win in AI Overviews While Others Get Ignored [Webinar] appeared first…
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts. The post Brave Reveals Systemic Security Issues In AI Browsers appeared first on Search Engine Journal.
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local discovery platform into a more conversational, visual, and intelligent experience. Driving the news:Yelp’s rollout includes over 35 new AI-powered features, headlined by: Yelp Assistant,…
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS. The post OpenAI Launches ChatGPT Atlas Browser For macOS appeared first on Search Engine Journal.
OpenAI announced the launch of its first web browser, which they named ChatGPT Atlas. Atlas is currently available on Mac only right now and has all the features you would expect from an AI browser. But the most surprising part…
Google Merchant Center is rolling out a new Issue Details Page (IDP) to help advertisers more easily diagnose and resolve account or product-level problems. How it works: Located under the “Needs attention” tab, the page provides a consolidated overview of…