Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they could remove to cut costs. The AI suggests one. They remove it. Sales hold steady. They ask again. The AI…
Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change? In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly…
Google’s John Mueller answers question about the SEO value of a keyword-based generic Top Level Domain The post Google On Generic Top Level Domains For SEO appeared first on Search Engine Journal.
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques. The post From Listings to Loyalty: The New Role of Local Search in Customer Experience appeared first on Search Engine Journal.
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred. The post Google Search Console Adds Custom Annotations To Reports appeared first on Search Engine Journal.
Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy and campaign performance. How it works: Journey Aware…
Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away. Traditionally, marketers had certain data we could always rely on, but the data pool we can pull from…
Google submitted a compliance plan to the European Commission that proposes changes to its ad-tech operations — but rejects calls to break up its business How it works: Google is offering product-level changes — for example, giving publishers the ability…
Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers. Every SEO is trying to come up with strategies. Many have created their own tools using “vibe coding,” where they…
A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one…