Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors. These challenges include managing long sales cycles that span months, coordinating service appointment reminders…
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment plans, and regulatory concerns, dental practices face unique marketing challenges, and analog outreach methods often fall short of…
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized…
Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi – accusing them of illegally using its content via Google search results. The lawsuit. SerpApi, Oxylabs, AWMProxy, and Perplexity “devised a…
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing. The post AI Assistants Show Significant Issues In 45% Of News Answers appeared first on Search…
YouTube is expanding its likeness detection tool to all monetized channels, allowing them to detect and request removal of AI videos using their face. The post YouTube Expands Likeness Detection To All Monetized Channels appeared first on Search Engine Journal.
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation. The post PPC Trends 2026: AI, Automation, And The Fight For Visibility appeared first on Search Engine Journal.
More than a decade ago, I coined the term brand SERP – the result you get when someone searches for your name or company. I called it the “digital business card” because I saw firsthand how a messy one could…
You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned Headlines appeared first on Search Engine Journal.
When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on Search Engine Journal.