Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. The post Google Confirms Smaller Core Updates Happen Continuously appeared first on Search Engine Journal.
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct. The post YouTube AI Enforcement Questioned As Channels Get Restored appeared first on Search Engine Journal.
Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of…
Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google’s AI-powered ad tools — aiming to boost measurement, targeting and performance without the complexity of juggling multiple systems. Why…
Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data. Why we care. Millions of…
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all…
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website. Visibility now isn’t just about who ranks.…
An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic. The post So You Want To Paywall? appeared first on Search Engine Journal.
A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down? Here’s How To Segment The Data appeared first on Search Engine Journal.
Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing…