Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google to expand ads in AI Overviews to more markets

Google will roll out ads within AI Overviews beyond the U.S. to select English-speaking markets by the end of 2025, the company confirmed during its Google Access event last week. Why we care. As AI-generated answers become a central part…

Google rolls out new global ‘Sponsored results’ ad label

Google is globally launching a new “Sponsored results” label across desktop and mobile, grouping text and Shopping ads under a clearer header. The update marks one of Google’s most visible ad labeling changes in years. It allows users to hide…

Google’s Robby Stein on AI Mode, GEO, and the future of Search

AI hasn’t replaced traditional search – it’s expanding it, according to Robby Stein, Google’s VP of Product for Search, speaking in a new interview on Lenny’s Podcast. Google is seeing more searches than ever as people ask harder, more conversational, and…

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or ignore your recommendations? When reports don’t drive action, you lose more than time. Budget approvals, strategic influence, and client trust…

SEO strategy in 2026: Where discipline meets results

2026 is around the corner – and the SEO space has never been this noisy. Every day brings something new. It’s easy to get stuck in panic mode, worrying you’re missing the next big thing, or to spend hours scrolling…