Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Using Claude Projects to Develop Quality Content

Want to create high-quality, on-brand blog posts, YouTube descriptions, or eBooks at scale? Wondering how to set up a reliable, efficient, and replicable workflow with AI?  In this article, you’ll learn how to streamline and scale content production with Claude…

Google unveils “Partner Match” for YouTube targeting

Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data to create custom audiences for YouTube campaigns, according to newly published help documentation. How it works. Partner Match enables approved…

Microsoft Ads introduces asset-level disapprovals

Microsoft Ads introduced two updates that could significantly improve campaign management and reporting for advertisers. The changes: Asset-level disapprovals: Ads will now be disapproved at the asset level—whether a single image, headline, or text line—allowing the rest of the ad…

Gemini 3 and Nano Banana Pro expanding to more searchers

Gemini 3 launched in AI Mode just a couple of weeks ago, but now Google is expanding it to about 120 countries and territories for English queries. Google’s Robby Stein said, “Gemini 3 is now available in AI Mode, across…

Google pulls EU antitrust complaint against Microsoft

Google withdrew its antitrust complaint against Microsoft after EU regulators opened a new probe into Azure under the bloc’s tough tech rules. Driving the news. Google pulled its 2024 complaint—centered on Microsoft’s allegedly anti-competitive cloud licensing practices—just as the European…

Shopify hit by login outage on major sales day

Shopify is experiencing a major login outage on one of the peak shopping days of the holiday season, leaving merchants unable to access their dashboards, POS systems, mobile apps, or even contact Shopify Support. What’s happening. Shopify’s status page shows…

Google Ads tests new “Website Optimizer” Tool

Google Ads appears to be reviving — or reinventing — its old Website Optimizer, after new help docs quietly surfaced detailing a tool that would live directly inside the Google Ads interface. Driving the news. Several new Google support pages…