Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Agentic AI and vibe coding: The next evolution of PPC management

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads.  Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in…

Google: Forced syndication would permanently expose its ad systems

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new affidavit from Jesse Adkins, Google’s director of…

Google adds cross-campaign testing with new Mix Experiments beta

Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types, budgets, and settings within a single, unified experiment. How it works: Advertisers can create up to five experiment arms, each…

Google’s Demand Gen gets more shoppable — and more measurable

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand…